Exploring how identity, behavior, and orientation shift in the age of AI.
AI explore
AI explore
MY EXPLORATIOn
Our lives are increasingly mediated by data and artificial intelligence. These systems influence how we reflect, decide, and imagine who we might become.
Rather than focusing on prediction or optimization, my work investigates clarity — how people come to understand themselves when reflection is no longer only human.
My research explores presence, self-dialogue, and orientation as design challenges.
Across my projects I ask one recurring question:
How do we remain oriented when systems start thinking with us?
40° 43' 46.6392" N
74° 0' 30.1572" W
what i do
I conduct design-led research into how people come to see themselves clearly in an age shaped by data and AI.
My work focuses on moments where reflection, memory, and decision-making are influenced by systems — and where people risk losing a sense of orientation within them.
I study self-understanding as a design problem
Through research, experimentation, and making, I explore how clarity emerges when attention is shaped by algorithms and suggestions.
I create reflective artifacts
I translate abstract processes — digital interactions, behavioral patterns, data traces — into material or experiential forms that slow perception and invite noticing.
I help people learn and decide with clarity
Through self-dialogue tools and reflective artifacts, I support people in noticing patterns, making sense of them, and choosing next steps they can actually stand behind.
I work at the intersection of research and making
Combining qualitative research, speculative design, and material experimentation, I use design as a way of thinking — not just producing results.
portfolio
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![Metaself]()
METASELF
Metaself is a self-dialogue tool that lets you talk to your past, present, and possible future selves to find clarity inside complexity.
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MIRROR GPT
Mirror GPT is a preventive self-reflection tool that turns uncertainty into safer, more conscious decisions.
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TREE RINGS
A sculptural object that transforms digital communication rhythms into a fragile physical trace of a relationship.
my journey
Qatar Insurance Group
Working with Qatar Insurance Group placed me inside large-scale organizations where decisions shape not only products, but entire systems. As a venture builder, I supported the exploration and validation of new business models—from early signals to market testing. This experience sharpened a key distinction for me: the difference between knowing what to do and understanding what is actually happening.
Creative Dock
At Creative Dock, I worked on building and scaling new ventures in fast-moving, high-pressure environments. Speed, experimentation, and constant uncertainty were part of everyday work. It taught me to treat uncertainty not as a problem to eliminate, but as a condition to work within—deliberately and responsibly.
Telefónica Alpha / Royal College of Art
My work with Telefónica Alpha and the Royal College of Art was rooted in research rather than delivery. In collaboration with the Royal College of Art, I explored how emerging technologies—especially AI—interact with human wellbeing, happiness, and everyday life. The focus was not on prediction or optimization, but on sense-making: understanding how systems shape behavior, perception, and agency. This experience deepened my interest in long-term impacts, ethics, and the invisible consequences of technological decisions.